Yusuf Ataybah Emphasizes: Industrial Development Requires Quality Standards to Ensure High-Value Products That Earn Satisfaction, Build Trust, and Achieve Continuity

A news report highlighting businessman Yusuf Ataybah’s remarks on the importance of adopting quality standards in industrial development, and the role of modern technology in enhancing the value of local products.

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Developing and Expanding National Industries

The success of industrial development and expansion strategies is fundamentally based on overcoming challenges and complexities, providing strong attention and continuous support, and offering facilitating measures and motivating incentives that drive growth and achievement.

As part of a strategy focused on expansion, diversification, and achieving self-sufficiency, the Reem Carbonated Beverages Factory was established in accordance with the latest international specifications, meeting market needs and creating a strong and distinctive presence in local production.

Technology and Digital Transformation

The group has prioritized the adoption of advanced technologies and modern digital transformation, recognizing their vital role in:

  • Enhancing product value
  • Ensuring consistent quality
  • Strengthening consumer confidence

Quality and Brand Building

Industrial development committed to the highest quality standards is essential to delivering high-value products that:

  • Earn customer satisfaction
  • Build trust and loyalty
  • Increase consumer interest and demand
  • Achieve a distinguished market presence
  • Support continuous development
  • Establish a strong and influential brand
  • Foster successful and evolving relationships with customers

Supporting National Industries

Chairman Businessman Yousif Otaiba emphasized that genuine industrial success requires sustained support for national industries that comply with international quality standards. Such efforts contribute to:

  • Economic growth and sustainable development
  • Covering local market needs with top-tier specifications
  • Absorbing skilled workforce talent
  • Expanding and diversifying national industries

Appreciation and Gratitude

The statement concluded with sincere thanks and appreciation to:

  • Customers and consumers, who represent the primary motivation for manufacturing and product diversification, and the key driver for continuity and development
  • Employees, workers, and experts, whose dedication and efforts ensure the production of high-quality carbonated beverages that effectively meet market demand

Customer satisfaction and meeting their needs in line with international standards remain the top priority and the cornerstone of sustainable success and continuous progress.

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صنعاء - شملان شارع الثلاثين

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+967 1 586 111

+967 1 586 111

The leading commercial and industrial company in the Republic of Yemen in the field of diverse food trade and industry.
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